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Finch Bergling

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The email list playbook (part 2/2)

Welcome [back] to another week of your weekly dose ๐ŸŽถ Every Tuesday, Iโ€™ll be sharing tips, updates, and must-know music marketing insights to help you get your music heard! By Finch Bergling This week's newsletter is sponsored by... me ๐Ÿ˜€ I would like to introduce you to "More Than Streams ๐Ÿงฉ" - the weekly music marketing podcast that will teach you how to get, you guessed it, more than streams. Listen to the most relevant music marketing tips, case studies, interviews, and everything you need...

Welcome [back] to another week of your weekly dose ๐ŸŽถ Every Tuesday, Iโ€™ll be sharing tips, updates, and must-know music marketing insights to help you get your music heard! By Finch Bergling This week's newsletter is sponsored by... me ๐Ÿ˜€ I would like to introduce you to "More Than Streams ๐Ÿงฉ" - the weekly music marketing podcast that will teach you how to get, you guessed it, more than streams. Listen to the most relevant music marketing tips, case studies, interviews, and everything you need...

Welcome [back] to another week of your weekly dose ๐ŸŽถ Every Tuesday, Iโ€™ll be sharing tips, updates, and must-know music marketing insights to help you get your music heard! By Finch Bergling This week's newsletter is sponsored by... me ๐Ÿ˜€ I would like to introduce you to "More Than Streams ๐Ÿงฉ" - the weekly music marketing podcast that will teach you how to get, you guessed it, more than streams. Listen to the most relevant music marketing tips, case studies, interviews, and everything you need...

Welcome [back] to another week of your weekly dose ๐ŸŽถ Every Tuesday, Iโ€™ll be sharing tips, updates, and must-know music marketing insights to help you get your music heard! By Finch Bergling ๐ŸŽ… Your Weekly Reel Idea Your 2025 probably had highs, lows, and a lot of weird in-between moments. Here's how to share them so you get seen: ๐Ÿ“ Content Summary: A carousel starting with "Things I learned as a 30-year-old small artist this year" featuring short, honest lessons over personal photos from the...

Welcome [back] to another week of your weekly dose ๐ŸŽถ Every Tuesday, Iโ€™ll be sharing tips, updates, and must-know music marketing insights to help you get your music heard! By Finch Bergling ๐ŸŽ… Your Weekly Reel Idea It's almost 2026! Time to refresh your highlights and 3 pinned posts on Instagram. One of those pinned posts needs to be an introduction video - you sharing who you are, what you do, and why people should follow you. Here's my favorite introduction format from 2025 - one that...

Welcome [back] to another week of your weekly dose ๐ŸŽถ Every Tuesday, Iโ€™ll be sharing tips, updates, and must-know music marketing insights to help you get your music heard! By Finch Bergling ๐Ÿ™‚ Your Weekly Reel Idea The "Congrats!" hook that one artist is spamming to grow (and why it's genius) gothcandy is one of many artists who figured out something other musicians miss: you can literally turn being small into your strength. She's posting the same hook format multiple times a week, and every...

Welcome [back] to another week of your weekly dose ๐ŸŽถ Every Tuesday, Iโ€™ll be sharing tips, updates, and must-know music marketing insights to help you get your music heard! By Finch Bergling ๐Ÿ™‚ Hey you! ๐Ÿ‘‹ I've sent 46 newsletters this year - the most consistent I've ever been with anything in my life ๐Ÿ˜… What keeps me going? You. Over 55% of you open these emails every single week. That's insane. You showing up in my inbox stats every Tuesday makes this whole thing worth it. Quick note: All past...

Welcome [back] to another week of your weekly dose ๐ŸŽถ Every Tuesday, Iโ€™ll be sharing tips, updates, and must-know music marketing insights to help you get your music heard! By Finch Bergling ๐Ÿ™‚ Your Weekly Reel Idea Once again, a trend is taking over Instagram, with videos consistently reaching over 1 million views. These trends highlight the importance of dedicating a few minutes each week to understanding what the algorithm promotes and to following its recommendations. You might spend hours...

Welcome [back] to another week of your weekly dose ๐ŸŽถ Every Tuesday, Iโ€™ll be sharing tips, updates, and must-know music marketing insights to help you get your music heard! By Finch Bergling ๐Ÿ™‚ Quick Update: Quick heads up - this Thursday and Friday (Nov 27-28), I'm putting everything on sale for Black Friday! No discount code needed - all prices will be updated automatically. You can access everything with the new prices here (only available Thursday-Friday). Save this email so you don't miss...

Welcome [back] to another week of your weekly dose ๐ŸŽถ Every Tuesday, Iโ€™ll be sharing tips, updates, and must-know music marketing insights to help you get your music heard! By Finch Bergling ๐Ÿ™‚ Your Weekly Reel Idea So yesterday, don't ask me why, I was doom scrolling Instagram reels, and the algorithm showed me a turtle... humping a shoe and making weird noises. The video had over a million likes. One minute later, the algorithm recommended a new video - and it was the exact same one with the...