Finch Bergling

Hey, I’m Finch.

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27 years old, blood type O, Slovak Citizen and 1.72m Tall.

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I’m a music producer, songwriter, mixing engineer, DJ, and playlist curator who helps independent musicians build careers that actually last.

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But it wasn’t always like this.

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How I got here

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When I was 12, I downloaded a cracked version of FL Studio and fell in love with music production. I spent years creating songs, dreaming about performing at Tomorrowland, and believing that if I just made good music, people would listen.

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Spoiler: they didn’t.

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At 19, I released my first single with a zero budget. I posted it on Facebook and YouTube, hoping it would take off. It didn’t. No streams. No views. No one cared.

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I tried again. And again. Same result.

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I realized the hard truth - music alone wasn’t enough. If I didn’t learn marketing, I was doomed.

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So I burned out. Got depressed. Questioned if music was even worth it.

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Eventually, I decided to learn everything I could about marketing. I got a degree in communication and business, worked at a market research company (hated it), and then joined a music marketing company where I finally learned how to run ads, grow social media, and actually promote music.

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That’s when things started to click.

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I released music again, but this time with a real strategy. I ran Meta ads, built playlists, and saw tens of thousands of streams. I helped other artists do the same - one artist got 100k streams in 20 days, another built a playlist that generates over $4,000 a month.

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And somewhere along the way, I realized something: I got more satisfaction helping other musicians than promoting my own music.

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So that’s what I do now.

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What I do today

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I’ve reviewed over 25,000 songs for my playlists (I only approve about 20% of them). I’ve worked with 250+ musicians through my courses and programs. I’ve helped 2,500+ artists grow through my playlists and services.

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I teach musicians how to:

→ Release music that actually gets heard

→ Build playlists that generate streams and income

→ Create sustainable careers without burning out

→ Get honest feedback before wasting money on promotion

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I don’t sell shortcuts. I don’t promise overnight success. And I’ll never tell you to buy fake streams or followers.

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I’ve been the struggling musician who spent weeks on a song only to have no one listen. I’ve made every mistake you can make - from getting scammed by fake playlists to running ads that didn’t work.

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Everything I teach comes from real experience, not theory. If I recommend something, it’s because I’ve done it myself or seen it work for my students.

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I’m not here to sell you on hype. I’m here to help you build something real.

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A few things about me

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→ I don’t think I’m talented enough to “make it” as a musician - but I know I’m good enough to help others do it

→ I’ve been posting content consistently for 3 years without a break, because I use the Seasons Strategy to avoid burnout

→ I care way too much about helping people, probably because I can’t stand seeing others suffer the way I did

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If you’re tired of tutorials that don’t work, gurus who overpromise, and promotion that wastes your money - you’re in the right place.

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Let’s make your music career happen 🙌

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Finch

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