Welcome [back] to another week of your weekly dose 🎶

Every Tuesday, I’ll be sharing tips, updates, and must-know music marketing insights to help you get your music heard!

By Finch Bergling

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This week's newsletter is sponsored by... me 😀

I would like to introduce you to "More Than Streams 🧩" - the weekly music marketing podcast that will teach you how to get, you guessed it, more than streams.

Listen to the most relevant music marketing tips, case studies, interviews, and everything you need to grow your music career.

New episode every Tuesday - listen to today's episode - "How to Get 10,000 Real Fans in 2026."

LISTEN TO MORE THAN STREAMS 🧩

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Your Weekly Tip

Did you know that proposing on one knee with a diamond ring isn't some ancient tradition?

It was engineered by De Beers, the diamond giant that spent the 1930s and 40s turning diamonds into a “must‑have” for love.

In 1947, they launched the slogan “A Diamond is Forever,” and from then on, a diamond ring became the default proof of commitment.

Hollywood added the knee. And boom - a "tradition" was born.
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Why am I telling you this?

Because we're all trapped in someone else's marketing machine.
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Think about it:

→ You share your proposal video? Free advertising for diamond companies

→ You Post your Spotify Wrapped? Free marketing for Spotify

→ You create reels and TikToks? Unpaid content for social platforms
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Everyone's making you work for them for free. And while you're busy helping them grow, you're not growing yourself.

This is exactly why you're stuck.
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Today marks the launch of my new podcast, "More Than Streams," a place where I share the kind of knowledge that helps you look past vanity numbers and focus on what actually moves your career forward.
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For example, if you want to grow each day, you need to work on 1-2 things from this list:

→ Email your list (even if it's 10 people)

→ Create funnels that turn followers into fans

→ Build genuine relationships with other musicians

→ Develop multiple income streams beyond streaming

→ Create content that builds YOUR brand, not Instagram's

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Of course, high stream or view counts feel good. That little dopamine hit is lovely - I enjoy it too. But I’ve learned to look beyond the numbers. Beyond the streams.

Once you figure this out, you'll see exponential growth. I promise.

So check out the first episode of More Than Streams: “How to Get 10,000 Real Fans in 2026.”​

And reply to this email with your thoughts - I’d genuinely love to hear them.

Remember - what you really need is... More Than Streams 🧩

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Your Weekly Reel Idea

Want to find your people in 2026? Sometimes the simplest approach works best.

​In this video, a musician looks directly at the camera and says, "If you make music, I'd love to meet you." The comments explode with hundreds of other musicians introducing themselves, sharing their genres, and connecting.

📝 Want this content idea + 300 more? Find this and hundreds of other proven content ideas inside my 'Content Vault'. Click here to unlock lifetime access to the full collection - never run out of content ideas again.

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Let's work together

• ​Submit your music to my Spotify Playlists.
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• Grow your music career with Your First Hit Song 2026.
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• ​Book a 1-1 consultation.
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• Learn how to become a professional playlist curator.

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Discounts & Links 🔗

• Get 10% off on SubmitHub​
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• Get ​7.5% off your first campaign on Playlist Push - use code finch
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• Get 40% off your first month on PlaylistSupply - use code finch40
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• Get 40% off your first month on Booking-Agent.io - use code finch40
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• Get 40% off your first month on RadioPromo.io - use code finch40​
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• Get 7% off on DistroKid​
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• Get 7-day free pro on Hypeddit​

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That’s it for this week! Hope today’s email gave you something useful to work with.

Until next week, Finch 🎶

P.S. Newsletters aren’t social media - I can’t see what you’re enjoying unless you tell me. Hit reply and let me know what you liked (or didn’t) - I’d love to hear from you! 😊

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