Welcome [back] to another week of your weekly dose 🎶

Every Tuesday, I’ll be sharing tips, updates, and must-know music marketing insights to help you get your music heard!

By Finch Bergling

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This week's newsletter is sponsored by... me 😀

I would like to introduce you to "More Than Streams 🧩" - the weekly music marketing podcast that will teach you how to get, you guessed it, more than streams.

Listen to the most relevant music marketing tips, case studies, interviews, and everything you need to grow your music career.

New episode every Tuesday - listen to today's episode - "The Role of Playlists in Music Marketing w/ Magic Nothing"

LISTEN TO MORE THAN STREAMS 🧩

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Your Weekly Tip

So... hackers have been trying to steal my Instagram account ALL week.

Thank god for two-factor authentication. But it got me thinking...

What if I woke up tomorrow and my 23K followers just... vanished?

You know what CAN'T disappear? Your email list.

And that's why every musician needs one. Like, yesterday.
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Why email lists are the way to go in 2026:

1. They're YOURS forever - Instagram can ban you. TikTok can disappear (remember when we thought it would?). But email addresses? They're yours until the end of time.

2. You can actually be REAL - Want to tell a real story? Share what actually happened in the studio? With emails, you can write way more, and be more authentic about it.

3. You instantly stand out - I have 23K followers. Zero musicians have asked me to join their email list. If someone did, I'd remember them.
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How to set it up (it's stupid easy):

Get a domain from GoDaddy.​

Get a free email from Zoho.​

Sign up for Kit or Mailchimp (both free to start).

Done. Seriously, that's it.

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3 ways to grow your list:

Way 1: Collect automatically with Feature.fm - When you promote a song or playlist, create a landing page where everyone who clicks gets asked to join your email list first.

From my experience, more than 50% actually do it. So when you put your link in bio or run ads, you're building your list automatically. Every single click becomes a potential fan email.
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Way 2: Ask nicely - If you share a weekly newsletter, post about it on your socials. Tell your audience what they'll get if they sign up.

Write about intriguing subjects - like "My 7 days playing songs naked on the streets of Afghanistan" (okay maybe not that extreme). But you get it - give them a reason to WANT your emails. Tease the story on Instagram, deliver the full thing to your list.
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Way 3: Offer something in return - Think what you can offer someone who signs up - a free sample pack? Unreleased demo? Ticket to your next show? Post about your gift on social media or even run ads to it.

Then create an automated sequence so every new subscriber gets your gift instantly.

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​I get it. Email feels old compared to TikTok.

But when Instagram dies (and it will), you'll still have those emails.

Start small. Even 50 people are 50 real fans who want to hear from you.

And if you have an email list - I would like to join! Reply with a link and I will become your subscriber (:

Next week - I’ll show you what to actually do with your email list once people start signing up!

Finch
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P.S. The hackers haven't gotten my Instagram yet. But if they do tomorrow, you'll still get this newsletter. That's the point :)

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Your Weekly Reel Idea

If you're a bedroom producer or musician on a budget, this one's for you.

Start with the hook "How I produce music without a studio" and then show your gear one by one - laptop, interface, mic, whatever you've got. This video idea got hundreds of comments from musicians sharing their own setups and connecting over making music with limited resources.

📝 Want to watch this content idea + 300 more? Find this and hundreds of other proven content ideas inside my 'Content Vault'. Click here to unlock lifetime access to the full collection - never run out of content ideas again!

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Let's work together

• ​Submit your music to my Spotify Playlists.
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• Grow your music career with Your First Hit Song 2026.
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• ​Book a 1-1 consultation.
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• Learn how to become a professional playlist curator.

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Discounts & Links 🔗

• Get 10% off on SubmitHub​
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• Get ​7.5% off your first campaign on Playlist Push - use code finch
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• Get 40% off your first month on PlaylistSupply - use code finch40
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• Get 40% off your first month on Booking-Agent.io - use code finch40
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• Get 40% off your first month on RadioPromo.io - use code finch40​
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• Get 7% off on DistroKid​
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• Get 7-day free pro on Hypeddit​

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That’s it for this week! Hope today’s email gave you something useful to work with.

Until next week, Finch 🎶

P.S. Newsletters aren’t social media - I can’t see what you’re enjoying unless you tell me. Hit reply and let me know what you liked (or didn’t) - I’d love to hear from you! 😊

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