Welcome [back] to another week of your weekly dose 🎶

Every Tuesday, I’ll be sharing tips, updates, and must-know music marketing insights to help you get your music heard!

By Finch Bergling

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This week's newsletter is sponsored by... me 😀

I would like to introduce you to "More Than Streams 🧩" - the weekly music marketing podcast that will teach you how to get, you guessed it, more than streams.

Listen to the most relevant music marketing tips, case studies, interviews, and everything you need to grow your music career.

New episode every Tuesday - listen to today's episode - "The AI Takeover of Music w/ Daily Dosa Music"

LISTEN TO MORE THAN STREAMS 🧩

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Your Weekly Tip

Here are 3 facts:

→ 8 out of 10 Billboard Hot 100 #1 songs in 2025 went viral on TikTok first.

→ Lola Young just won a Grammy for Best Pop Solo Performance with Messy.

→ Messy became a TikTok viral hit in 2024, hitting No. 1 in the UK and top 40 in the US

→ [Bonus fact - Messy was my second most played song in 2025]
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More facts?

Lil Nas X, Lizzo, Megan Thee Stallion, Doja Cat, SZA, Olivia Rodrigo - all were nominated or won Grammys with songs that went viral on TikTok first.

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Doesn't matter your age or genre - TikTok is the #1 fuel for artists' success in 2026.

This is why I'm starting "Your 28 Day TikTok Plan" today - a 4-part series to help you:

→ Understand why you need to focus more on social media

→ Learn the foundations of successful social media strategy

→ Start building momentum and see growth

→ Scale your content and build a proven system for virality
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I sucked at content creation when I started.

I had zero clue what I was doing, yet felt like I knew everything. Most dangerous approach ever.

First step: Accept that a year from now, you'll look back and laugh at your current content and mindset. But you need to work toward becoming that better version of yourself.

You need to put in the work.

Reading my tips is step one - but no baby learns to walk by reading newsletters about it.

Need an accountability buddy? Find one. Or reply to my emails with your TikToks and ask what I think - I love sharing my unfiltered opinion.

Next week I'll show you how to make your viral moment happen. For now, build the right mindset and understand not why you need TikTok, but why you MUST get on it.
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5 more reasons why:

→ Levels the playing field: Bedroom producers can reach global audiences without label budgets - the algorithm doesn't care about your setup

→ Drives streams: Viral sounds spike your Spotify streams, with 75% of US users discovering new music there

→ Gen Z lives there: They're the core music buyers, and TikTok gives you direct access to superfans who actually stream and buy merch

→ Fans become your marketing team: They use your sounds and create content, giving you waves of free, authentic promotion

→ Where connections happen: Duets, stitches, and Lives build personal relationships that turn viewers into listeners and fans.

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The version of you that believes you can do this and the version that believes you can't are both right.

Your mindset creates your reality - and I'm the least spiritual person on the planet, but I've seen it happen over and over.

It's all in your head.

Let's make it happen :)

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Your Weekly Reel Idea

Looking for a creative way to promote your next song or show? I've seen this viral format blow up on my feed over and over again.

The hook is perfect and works every single time.

📝 Want to watch this content idea + 300 more? Find this and hundreds of other proven content ideas inside my 'Content Vault'. Click here to unlock lifetime access to the full collection - never run out of content ideas again!

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Let's work together

• ​Submit your music to my Spotify Playlists.
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• Make your next song a hit with Your First Hit Song 2026.
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• ​Book a 1-1 consultation.
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• ​Build a playlist and grow your streams, email list and fanbase.

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Discounts & Links 🔗

• Get 10% off on SubmitHub​
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• Get ​7.5% off your first campaign on Playlist Push - use code finch
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• Get 40% off your first month on PlaylistSupply - use code finch40
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• Get 40% off your first month on Booking-Agent.io - use code finch40
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• Get 40% off your first month on RadioPromo.io - use code finch40​
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• Get 7% off on DistroKid​
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• Get 7-day free pro on Hypeddit​

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That’s it for this week! Hope today’s email gave you something useful to work with.

Until next week, Finch 🎶

P.S. Newsletters aren’t social media - I can’t see what you’re enjoying unless you tell me. Hit reply and let me know what you liked (or didn’t) - I’d love to hear from you! 😊

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