Welcome [back] to another week of your weekly dose 🎶
Every Tuesday, I’ll be sharing tips, updates, and must-know music marketing insights to help you get your music heard!
By Finch Bergling 🙂
Your Weekly Reel Idea
Some people need to know who you are before they care about your music.
But most artists ruin it when they only post 2-3 awkward “Hey, I make songs” posts on release day.
This idea flips that - it introduces your world in a way that’s funny, confident, and actually makes people want to listen.
📝 Content Summary: In this reel, the artist introduces herself and lists 7 fast reasons to become your new favourite - name, influences, what her songs are about, what’s coming next, and how she treats fans - while her own songs play and quick clips match each point.
🎦 How to create a similar Reel:
- Script 5–7 short reasons that reveal your world - who you are, what you sound like, what inspires you, what you believe in. Make sure it's engaging and fun.
- Layer short clips or B-roll that reflect each point - studio moments, lyric shots, show footage, even screenshots from your phone.
- Keep your own songs playing under it, changing snippets to fit each reason.
- Add on-screen text for each number (1–7) so people can follow easily.
🤔 Why does it work so well?
- It builds connection fast - people instantly get your vibe, your sound, and your story, which makes them more likely to remember you. It turns a casual viewer into someone who feels like they already know you.
- It uses humor and confidence instead of “please listen to my song” energy. That shift in tone makes it feel natural and human - not promotional.
- It makes discovery easy - you’re introducing yourself, not selling yourself. People don’t feel pressured to like you, they just get curious to learn more.
- It’s highly re-watchable - authentic, personal, and packed with personality. Every second adds something new, so people stay until the end.
Your Weekly Tip
The Seasons Strategy: How to Grow Without Burning Out
2 weeks ago I had the longest streak of losing followers in months - and I’m genuinely happy about it.
Also, for the first time in months, not a single person joined my email list.
And again - I couldn’t be happier.
Here’s why:
I’m currently building and improving my strategies and tools for 2026.
I’m focusing on improving my systems, updating my courses, and making plans.
That means I’m not focusing on social media growth right now - and I’ve made peace with that.
For the past two years, I’ve been running my business without burning out because of one simple mindset:
I focus on one goal per season.
It's called The Seasons Strategy, and it’s the only reason I’ve been able to stay consistent long-term.
Most artists try to grow their audience, release new music, run ads, and engage daily - all at once.
⭐ It doesn’t work ⭐
You spread yourself too thin, lose focus, and end up quitting when nothing moves fast enough.
Instead, the Seasons Strategy helps you separate your goals so you can give each one your full energy.
Here’s how it works:
→ Sell Season
This is your time to promote. When you release a song, play live shows, or announce new merch - that’s Sell Season.
Every post should drive action: streams, pre-saves, tickets, or purchases.
That means less “behind-the-scenes” content and more “here’s why you should listen” content.
Example
→ Growth Season
This is when you focus on getting discovered.
You’re not promoting anything new - you’re testing different types of content, collaborations, and strategies to bring in new listeners.
Reels, short performances, trends, and fan engagement - this is the time to experiment and grow.
Example
→ Nurture Season
This is what most artists skip - and it’s why they lose momentum after going viral.
Once you’ve gained new followers, you need to connect with them.
Reply to comments, answer DMs, share personal stories, and show your real self.
When people feel connected to you, they become fans - not just followers.
Example
Each season can last anywhere from a few weeks to a few months.
If you just released a song, your energy belongs in Sell Season.
If you’re in between projects, switch to Growth or Nurture.
Here’s what I’ve learned after years of testing this:
1. You can’t do everything at once. Even if you try, one area will always suffer.
2. You can’t rush loyalty from your followers. A viral video doesn’t mean long-term fans. It takes time to build trust.
3. Momentum doesn’t come from speed - it comes from focus.
Most musicians burn out because they don’t allow themselves to slow down.
They think if they stop posting or growing, they’ll lose everything they’ve built.
But what actually happens is the opposite - when you learn to work in seasons, you stay consistent for years instead of weeks.
I’ve lost followers this month - but I’ve gained perspective.
Because right now, I’m not in a Growth Season. I’m building, improving, and preparing for what’s next.
So instead of chasing every goal at once, ask yourself:
What season am I in right now?
Once you know that, everything else becomes easier.
Let me know - What season are you in right now?
Finch
Let's work together 🤝
Discounts & Links 🔗
That’s it for this week! Hope today’s email gave you something useful to work with.
Until next week, Finch 🎶
P.S. Newsletters aren’t social media - I can’t see what you’re enjoying unless you tell me. Hit reply and let me know what you liked (or didn’t) - I’d love to hear from you! 😊
