Welcome [back] to another week of your weekly dose πΆ
Every Tuesday, Iβll be sharing tips, updates, and must-know music marketing insights to help you get your music heard!
By Finch Bergling π
Your Weekly Reel Idea
Some things donβt work because theyβre genius - they work because no one else has the guts to do them.
π Content Summary: This video shows an artist walking into a supermarket and performing her new song to the cashier while a friend films the interaction.
π¦ How to create a similar Reel:
- Go somewhere unexpected - a shop, cafΓ©, or park.
β
- Perform your song live or play it through a small speaker.
β
- Have a friend film it from a distance (make sure it feels natural, not staged).
β
- Add text on screen describing whatβs happening (e.g. βI played my song for strangers at a supermarketβ).
β
- Make sure to capture their reaction or your own smile - keep it human.
β
π€ Why does it work so well?
- Most artists would never do something like this - so when they do, it instantly stands out.
β
- It makes you feel something. The mix of awkwardness, courage, and talent hits harder than a perfect music video ever could
β
- For fans, itβs the kind of moment that makes them feel closer to the artist - itβs real and full of personality.
β
- And for strangers, itβs impossible not to think, βWho is this girl?β and check out her music right after.
β
Your Weekly Tip
5 Little-Known Instagram Algorithm Facts That Will Change Your Content Strategy:
β
β Fact 1: Skip Rate Within the First 3 Seconds Is Critical
What This Means: Instagram measures how many viewers skip your Reel within the first three seconds. If more than 25% of viewers skip in this window, your content's chances of going viral drop significantly.
β
This "skip rate" metric recently replaced the older "view rate" and provides specific data about whether your hook is working or failing.
How Can I Use This to My Advantage?
- Start with immediate movement or action - No static openings. Begin with something visually dynamic happening on screen
β
- Use bold text overlays in the first frame that create curiosity
β
- Test your hooks - Watch your retention chart in Instagram Insights. If you see a massive drop in the first 3 seconds, your hook needs work
β
βExample
β
β Fact 2: Early Engagement Multiplies Your Reach
What This Means: How quickly your content gets likes, comments, shares, and saves in the first 30-60 minutes after posting is called "engagement velocity."
β
Posts with strong early engagement can see their reach triple or more because Instagram interprets this momentum as a signal that your content is valuable and worth showing to more people.
β
How Can I Use This to My Advantage?
- Post when your audience is most active - Check Instagram Insights to find your followers' peak activity times
β
- Share your post to Stories immediately with a call-to-action like "Tap to see the full post and let me know what you think!"
β
- Reply to every comment within the first 15 minutes - This keeps the conversation going and signals active engagement to the algorithm
β
- Post a thoughtful first comment yourself with a question or additional context to encourage others to comment
β
β Fact 3: Trial Reels Bypass Your Followers Entirely
What This Means: Trial Reels is a feature that shows your content exclusively to non-followers first, completely bypassing your existing audience. If it performs well within 24-72 hours, you can then share it with your followers or set it to auto-publish.
β
This lets you test risky or experimental content without damaging your relationship with current followers.
How Can I Use This to My Advantage?
- Test new content formats. Are you nervous talking to the camera when you normally do music video-type content? Make it a Trial Reel first.
β
- Experiment with different niches to see if you can attract new audience segments without confusing your current followers
β
- Create multiple versions of the same concept and test them as Trial Reels to see which hook/format performs best
β
- Use Trial Reels for your best evergreen content - Show your top-performing posts to entirely new audiences without it feeling repetitive to followers
β
How to Access It: When creating a Reel, look for the "Trial Reel" option before posting. Only you can see it's a trial - it won't appear on your grid unless you choose to share it with everyone laterπ
β
β Fact 4: Past Post Performance Does NOT Affect Future Reach
What This Means: Instagram has explicitly confirmed that if one of your posts flops, it won't hurt your next post's performance. So if your last post didn't work as you planned, don't let that discourage you.
How Can I Use This to My Advantage?
- Post consistently even after a flop - Don't let one bad post make you stop posting or lose confidence
β
- Analyse what didn't work, then move on - Learn from poor performance but don't dwell on it or think you're "shadowbanned"
β
- Take creative risks - The worst that happens is one post doesn't do well. Your account won't be punished
β
β Fact 5: Negative Signals Damage Visibility (Reports, Quick Skips, Low Quality)
What This Means: Instagram doesn't just look at positive engagement - it actively tracks negative signals.
β
If people report your content, skip it quickly, or if your video quality is poor, the algorithm will penalise your reach.
β
These negative signals tell Instagram your content isn't valuable.
How Can I Use This to My Advantage?
- Ensure video quality is at least 720p - Shoot in HD. Low-resolution content gets deprioritised immediately
β
- Follow Community Guidelines strictly - Don't post anything even slightly inappropriate. Reports severely damage distribution.
β
- Remove watermarks from other platforms - TikTok logos or CapCut branding create negative signals, as Instagram penalises recycled content
β
- Add audio to all posts - Even for photos and carousels, adding audio improves ranking
β
β Bonus: How to Track These Metrics
Instagram Insights to Monitor:
- Retention Chart - Shows where people drop off (aim to keep that line high through the first 3 seconds)
β
- Reach (Followers vs. Non-Followers) - Track the percentage from each group
β
- Sends/Shares - One of the most important metrics for growth
β
- Average Watch Time - Higher = better algorithm performance
β
- Skip Rate - Available in Reels insights (lower is better)
β
What actions can you actually take right away:
- Review your last 5 posts' retention charts - identify negative patterns
β
- Post your next Reel with a hook that delivers value or emotion in the first 3 seconds
β
- Create a Trial Reel to test a new content format
β
- Archive (don't delete) any posts you're unhappy with
β
- Add a share-worthy element to your next piece of content
β
Remember: The algorithm rewards content that keeps people engaged and makes them want to share or watch it again.
β
Focus on creating genuine value and emotion, and these technical factors will work in your favour.
Let me know which one of these was the most surprising to you!
Finch
β
Let's work together π€
β
Discounts & Links π
Thatβs it for this week! Hope todayβs email gave you something useful to work with.
Until next week, Finch πΆ
P.S. Newsletters arenβt social media - I canβt see what youβre enjoying unless you tell me. Hit reply and let me know what you liked (or didnβt) - Iβd love to hear from you! π
β